I’MSHADYARNAOUT.

Creative Lead with 12+ years of experience at the intersection of design, technology, and strategy. I specialize in crafting impactful visual experiences that drive engagement and solve complex communication challenges. With a strong foundation in branding, multimedia, and digital storytelling, I thrive in high‑performance environments—leading cross‑functional teams and partnering closely with clients to bring ideas to life.

01

Professional

My knowledge level in softwares

Adobe Illustrator95%
Adobe Photoshop95%
Adobe InDesign95%
Adobe Premiere Pro85%
Adobe After Effects85%
Adobe Audition85%
Adobe Rush85%
Adobe XD85%

02

Portfolio

Watertek DGC Games Klub Kangaroo Abjadiyyat MKU VerticalMe
View full portfolio

03

Experience

McKinsey & Company

Jan 2024 — Present

Creative Lead

  • Lead creative strategy and execution for high‑impact internal and client‑facing communication projects, combining design thinking with business acumen.
  • Partner with client teams to understand communication challenges and co‑create tailored media solutions that resonate.
  • Champion quality and consistency, ensuring final outputs align with the firm’s visual identity and storytelling standards.
  • Cultivate cross‑disciplinary relationships with internal creatives, consultants, and external partners to keep creative practices cutting‑edge.
  • Guide project teams with clarity on scope, timelines, and budgets, fostering an environment of accountability and innovation.
  • Actively contribute to service evolution by sharing insights, experimenting with new tools, and helping define team “spikes” (areas of deep expertise).

McKinsey & Company

Oct 2019 — Dec 2023

Senior Media Designer

  • Advised consulting teams on the most effective visual and media strategies, using the visual identity or tailoring solutions to client brand systems.
  • Played the role of creative thought partner—co‑developing communication strategies that helped distill complex ideas into powerful visual narratives.
  • Managed design projects end‑to‑end: from ideation and scoping to execution and delivery, often leading small creative teams.
  • Mentored junior designers, provided feedback, and led internal capability‑building initiatives to upskill the broader design team.
  • Piloted new tools, formats, and workflows to improve efficiency and creative impact, always staying ahead of design trends and emerging technologies.
  • Acted as a key point of contact for high‑stakes design work, ensuring seamless coordination and excellence in delivery.

Brand Lounge

Sep 2014 — Sep 2019

Senior Multimedia Designer

  • Directed multimedia, digital, and environmental branding projects from concept through final execution.
  • Developed creative strategies that aligned with client objectives, pushing boundaries with original ideas and dynamic execution.
  • Collaborated cross‑functionally with strategists, developers, and account managers to deliver cohesive brand experiences.
  • Managed multiple projects simultaneously across regional and international clients, ensuring timely and quality delivery.

04

Contact

If you have any questions, please feel free to drop me a line. If you don’t get an answer immediately, I might just be traveling through the middle of nowhere. I’ll get back to you as soon as I can. That’s a promise!

Email
shady.arnaout@hotmail.com
Phone
+971 55 420 7160